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2019 Summer Women's Running Collection
Color direction was based on the continued concept of future optimism, but with a rebellious reset. On some models analogous fluorescents clash loudly with muted orange, while others sport a mix of low contrast whitened neons of similar tones. All have a fine grounding line of black used minimally for logos and outsoles.
Redesigned logo usage and graphics in combination with new material development were launched with pack. This sharp, exclusive color palette was used to create a cohesive visual, further tying the various pieces of footwear together.
Role: Color direction/palette and application for running footwear models.
Material Design by Laura Wade